1. Who We Are
PloxAds Ltd. ("PloxAds," "we," "us," or "our") operates the digital advertising platform accessible at ploxads.com. We act as a data controller in respect of personal data we collect from users of our Platform.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Platform, and describes your rights regarding that information.
2. Information We Collect
2.1 Information You Provide Directly
- Account information: First name, last name, email address, country, city, physical address, and password when you register
- Payment information: Billing details, payment method information (processed securely through our payment providers — we do not store full card numbers)
- Communication data: Messages, support tickets, and correspondence you send us
- Campaign content: Ad creatives, targeting parameters, and campaign settings you upload or configure
2.2 Information Collected Automatically
- Log data: IP address, browser type and version, operating system, referring URLs, pages visited, and timestamps
- Device information: Device identifiers, screen resolution, and hardware model
- Usage data: Features used, campaign performance metrics, clicks, and interactions with the Platform
- Cookies and similar technologies: Session identifiers, preference cookies, and analytics data (see Section 5)
2.3 Information from Third Parties
- Fraud prevention and verification services
- Payment processors and financial institutions
- Business partners and advertising networks
- Publicly available sources
3. How We Use Your Information
- Service delivery: Creating and managing your account, processing payments, delivering advertising campaigns, and providing customer support
- Platform improvement: Analysing usage patterns to improve features, performance, and user experience
- Fraud prevention & security: Detecting, investigating, and preventing fraudulent transactions, invalid traffic, and security incidents
- Legal compliance: Complying with applicable laws, regulations, and lawful requests from governmental authorities
- Communications: Sending transactional emails, account notifications, service updates, and (with your consent) marketing communications
- Research & analytics: Aggregated, anonymised analysis for industry research and platform benchmarking
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases:
- Contract performance: Processing necessary to provide the services you have requested
- Legitimate interests: Fraud prevention, security, Platform improvement, and direct marketing to existing customers
- Legal obligation: Compliance with applicable laws, regulations, and legal proceedings
- Consent: Where we rely on your consent (e.g., for marketing emails), you may withdraw it at any time
5. Cookies & Tracking Technologies
- Strictly necessary cookies: Required for the Platform to function (session management, authentication, security). Cannot be disabled.
- Performance cookies: Analytics tools that help us understand how users interact with the Platform. Data is aggregated and anonymised.
- Functional cookies: Remember your preferences and settings to personalise your experience.
- Advertising cookies: Used to measure the effectiveness of advertising campaigns and enable conversion tracking.
You can control cookie preferences through your browser settings. For more information contact us at privacy@ploxads.com.
6. How We Share Your Information
We do not sell your personal data. We may share your information with:
- Service providers: Third-party vendors who help us operate the Platform (cloud hosting, payment processing, fraud detection, email delivery, analytics)
- Advertising partners: Publishers and ad network partners receive aggregated, non-personally-identifiable campaign performance data
- Legal authorities: Where required by law, court order, or government request
- Business transfers: In connection with a merger, acquisition, or sale of assets
- With your consent: Any other sharing you have specifically authorised
7. Data Retention
- Account data: For the duration of your account plus 3 years after closure
- Transaction records: 7 years (for tax and financial compliance)
- Campaign data: 2 years after campaign completion
- Log data: 12 months
- Marketing consent records: Until consent is withdrawn plus 3 years
8. International Data Transfers
As a global platform, we may transfer your personal data to countries outside your country of residence. When transferring data from the EEA to third countries, we implement appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission.
9. Your Rights
Depending on your location, you may have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data ("right to be forgotten")
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: Where processing is based on consent, withdraw it at any time
To exercise any of these rights, contact us at dpo@ploxads.com. We will respond within 30 days.
10. Children's Privacy
The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
11. Security
We implement industry-standard technical and organisational security measures including encryption in transit (TLS/HTTPS), access controls, regular security assessments, and employee training. In the event of a data breach affecting your rights, we will notify you and relevant authorities as required by applicable law.
12. Third-Party Links
The Platform may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. This Policy applies only to information collected by our Platform.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and/or by posting a prominent notice on the Platform. Your continued use of the Platform after any changes constitutes your acceptance of the updated Policy.
14. Contact Us & Data Protection Officer